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W8 Exhibition / Technics
09.12.2008
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| There was much speculation – even anxiety – in the build up to the W8 (Woodmex) exhibition at the NEC that took place at the end of October. |
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Homag UK always approached the show with positivity and optimism in a difficult economic climate. The Homag stand – their largest ever – was geared to demonstrate that superior Homag Group technologies and systems are available to forward thinking users at every industry level. From start up 1-3 man operations though to large scale industrial manufacturers geared to high volume. From craftsmen and bespoke furniture manufactures to big joinery works, fabricators and shopfitters, there was something for everyone on the Homag stand.
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Homag actually had two stands; the second in association with sales partners Young Black, demonstrating equipment from timber frame specialist Weinmann. This stand had an equally successful show.
Whilst overall exhibition visitors were 11% down compared with 2006, Homag’s stand attracted a high number of visitors. There was a regular flow throughout the four days. Despite the economic climate, a very good number of orders were taken directly at the show. In addition, a significant number of quotations were generated, and many are expected to turn into orders in the coming weeks and months.
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Homag UK managing director Paul Cooper says that there remains confidence and optimism for the long term in the industry. Clearly times are difficult, but the strength and breadth of the Homag Group attracts customers with high quality equipment and support to enable them to make their operations more efficient. Paul also said that the ability of the Homag Group to offer attractive and flexible financing solutions was an important part of their success.
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The consensus is that, for Homag UK anyway, W8 was a highly worthwhile and successful show.
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